Custom business software

• ▸A company whose core process is genuinely specific, and who has stopped being able to hire around the gaps
• ▸A team running the operation on spreadsheets and shared inboxes that no longer agree with each other
• ▸A business that already bought an off-the-shelf tool and is now paying people to work around it
• ▸An owner who needs one place where the current state of the work is true

• ×A product on the market already fits, and the mismatch is habit rather than substance
• ×The process is still changing every week — model it once it has settled, or the build chases it
• ×Nobody internally owns the process, so there is no one to decide what the rules actually are
• ×The need is a marketing site or a brochure, which is a different and much smaller job

if one of these describes your situation, say so in the first message and we will save each other a call

1. 01

   Understand

   Who does what, in what order, and what has to be true before the next step.

2. 02

   Model

   Entities, states and the money definitions, fixed before any interface exists.

3. 03

   Build

   The application itself — data layer, logic, interface, deployed and used.

4. 04

   Automate

   The manual handoffs around it removed, with narrow triggers and explicit values.

5. 05

   Verify

   Checked on the deployed thing — the page served, the row written, the email received.

• How I structure role-based access in business applications